Content Marketing: everything you need to know to succe...

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Content Marketing: everything you need to know to succeed

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Content Marketing , when compared to other marketing strategies, is a relatively new concept and has become increasingly popular in Brazil. In this complete guide from RedaWeb you will see what content marketing is, why invest in it, numbers, tools and how to implement an efficient content marketing strategy in practice, to generate more leads and increase your revenue.
Designing a content marketing strategy is a challenge for many entrepreneurs. We live in an increasingly digital world, this is a fact and must always be remembered when drawing up your planning. In this universe, people access information and content in the most varied ways, in their time and according to their needs. On the other hand, new brands and new products appear every day, all competing to build a good image and get into the minds of potential customers.

This scenario can be frightening at first, we know that, but the reality is simple: your company needs to be prepared to compete for its space in this universe. And digital marketing and content marketing emerge as two powerful tools to guarantee your space in the minds and preferences of consumers. In recent years, a lot has been said about content marketing, its benefits, models and the path to success. However, as in any area, there are also many doubts, isn't it?

To help you better understand this concept and, most importantly, how to apply it in your company and thus generate more revenue for your business, we have prepared a complete post on the subject. We explain in detail what Content Marketing is, what are the reasons for you to invest in it in your company, the benefits for your brand, how it can impact your sales and your billing, in addition to numbers that reinforce this importance and a solution to help you at that time.

Are you ready? Keep up with us and have a good reading!
 

 After all, what is Content Marketing? Let's start with a very simple concept:
 
Content Marketing aims to increase its network of consumers and potential customers through the creation and distribution, in the most varied ways, of quality content, really valuable and relevant to its target audience.You must be thinking: but what is all this for? And the answer is very simple! Because that way you attract the attention and interest of these people, making them get involved with your brand and see value in your business, building a positive image of your company and, consequently, generating more sales.

Is it clearer? Continuing, Content Marketing can be based on three advantages:
 

Authority and visibility: Everyone wants to be found by their customers on the internet, don't they? Today, the web is the main source of information for many people. By producing relevant content that meets the needs and objectives of your audience, you facilitate this process, gain authority on that subject, becoming an important reference source, and gain visibility in the market. Everything your company wants and needs, correct?
Relationship: Through Content Marketing, you get closer to your customers and potential customers, allowing you to build a relationship based on trust and interaction. By offering relevant and really useful content, you allow them to make more assertive decisions, in addition to always being there for whatever they need along the journey. This is one of the secrets of successful companies these days, think about it!
Advantage over competitors: This is the dream of every entrepreneur, isn't it? In an increasingly competitive market, when you bring content that is really designed to solve the doubts and pain of your possible customers, you earn their trust and a great competitive advantage. After all, when you need a new product or service, that person will probably look for your company first, as they already have a positive image built in their head and know that you are there to help them. With a strong and established brand in the minds of your potential customers, everything is easier.
 Is it worth investing in Content Marketing in my company? Are you here and still in doubt if it is worth investing in this tool in your business? We brought eight reasons for you to include Content Marketing in your strategy right now. Prepared? Come on!

1. Improve the relationship with leads and customers. By developing quality and relevant content for your persona (calm down, we'll explain this concept in a moment), your company is able to relate to your consumers and potential customers (leads) throughout your purchase cycle and at different times of contact with the brand.

This benefit, in addition to bringing competitive advantage and bringing you closer to people, conveys confidence and establishes your business as a reference in your field. Thus, the chances of this consumer looking for his competitor or giving up on the purchase in the middle of the process are much less. Point for you!

2. Increase engagement with your brand. One thing is a fact these days: people do not want to create links with companies that only talk about their products and try in every way to sell their services. And it is in this scenario that the strength of Content Marketing and a good performance strategy comes into play.

With relevant content, your company establishes a relationship of trust and is present in different stages of your consumer's life. Have you put yourself in your customer's shoes? Can he count on your company to solve everyday problems and consume really valuable information? This makes it easier for them to engage with your brand. And that brings us to the next point.

3. Have brand advocates. Have you ever heard that term: “brand advocates”? Do you know what it is? These people are ambassadors for your company and become instrumental in so-called word of mouth marketing. In other words, they are people who will probably speak well of your brand to others, thus spreading your business.

And it's no use, word of mouth is still very strong and important for companies of all sizes. Each person who recommends your product and / or service to others generates many leads who are likely to look for your business when they feel the need. And here Content Marketing is crucial, both to create brand advocates, and to be prepared to nurture and develop the confidence of the people to whom they refer your business.

4. Gain visibility. Content Marketing is also a great tool to increase the visibility of your company in this online universe. This includes blogs, websites, social networks, Google search engine, forums, etc. With a good position in these environments, you will be found more easily and will appear to your customers and leads. Always remember: "who is not seen, is not remembered". This is one of the keys to success in such a competitive market!

5. Be present in different ways in your client's life. The good thing about Content Marketing is that it brings several ways to interact and deliver quality content to people: blogs, social networks, email marketing, SEO, e-books, webinars, podcasts and so on. That is, you have multiple possibilities to impact and be present in the daily life of your target audience.

6. Bring relevant content to nurture leads. Quality content is very important to nurture your target audience and, for this, a strong and structured strategy makes the difference. To design this lead nutrition, take advantage of all the channels that are at your disposal: social networks, landing pages, email marketing, SEO, among many others. And what is the best way to feed these channels? With materials developed thinking about your target audience, the persona, your difficulties, doubts and pains.

7. Increase your sales. And that is the goal of every company, isn't it? Bring more sales, which also increases the revenue and profits of your business. And here Content Marketing also plays a key role. When they need a new product and / or service, people tend to remember the brands that have been by their side at all times.

If you are the company that helped you in an hour of doubt or indecision, that brought the right information when it needed it, that was there to assist you, chances are your brand will be chosen in a decision making process. purchase. And Content Marketing also helps motivate a sale. Want examples? How about working cases and customer testimonials? Explore the advantages of your products and / or services in videos and images? Have you ever thought about it?

8. Work with your customers after sales. Do you think that the relationship with your customer ends with the closing of the sale? That's where you're wrong. A customer's loyalty and its recurrence are fundamental to the company's revenue and have a great impact on its results. A satisfied and happy customer is more likely to return, in addition to recommending your brand to others.

In other words, after-sales is crucial and this built relationship needs to be nourished so that your company does not fall by the wayside. This is where, once again, Content Marketing materials and strategies are present. A customer's trust must always be nurtured!

Now that you know what Content Marketing is and the reasons for investing in this tool, we will show you how to build your strategy to achieve success and generate more sales for your company.
 
 Let's let the numbers speak for themselves ... Are you still in doubt whether it is worth investing in Content Marketing? Is this strategy valid for your company and for strengthening your brand? Will Content Marketing Really Impact Your Sales? What about your results? Calm! Continue reading our material.

We separate some data that reinforce the importance of Content Marketing today. First, let's analyze our behavior: how much time do you spend in front of the television? And on the internet? Rede Globo's audience, for example, dropped 38% between 2001 and 2014. This shows that open TV has been losing space in people's daily lives.

And where are these people going? Did you know that in Brazil, the average YouTube audience is 60 million unique visitors every month? When we talk about the internet, according to a 2014 survey by the Social Communication Secretariat of the Presidency of the Republic, the Brazilian over 16 spends about 3:40 a day surfing.

And Facebook? There the numbers are also surprising. According to the consultancy eMarketer, almost 90 million Brazilians are in this social network, behind only India and the United States. Another super relevant data from comScore: 74% of people search the Internet for services and products before making a purchase.
  And the numbers in marketing? Speaking a little more about marketing, according to a survey conducted by iContact, customers who were impacted via email marketing tend to spend 83% more on their purchases.

A survey by Demand Metric pointed out that Content Marketing costs 62% less and generates 3x more leads when compared to Outbound Marketing. And according to the Content Marketing Institute, more than 70% of companies increased the amount of content produced in 2014.

In other words, Content Marketing is no longer a trend, but a necessity for companies of all sizes that want to establish themselves in the market, beat their competitors, build a solid brand and maintain a relationship of trust with their customers. We are sure that this is what you want for your brand, this is what your company needs to go further.
 
 How to put Content Marketing into action? Now that you have understood what Content Marketing is and the benefits for your company, how about starting to design your strategies and put it all into practice? We will help you to take the first steps on this journey and develop a plan focused on results, so that they soon start to appear. Prepared?
The persona concept : First, you need to define your persona. You must be asking yourself: why? The answer is very simple, Content Marketing is centered on the customer (or possible customer) of your brand. That way, you should get to know this person in depth, their habits, behaviors, needs, doubts and what they really look for information and content to help them in their day to day. This is where the persona comes in!

But what would that be? Persona is a fictional representation of who would be the perfect customer. It is designed based on real data that involve your client's demographic and personal characteristics, such as his behavior, challenges, concerns, goals and desires, where he lives, how old he is, what his routine is like, his family, his their tastes, leisure habits, etc. Everything will depend on the type of product and / or service that your company offers and when it is relevant to these people.

And where to get this information? The best way is to actually conduct a survey with your customer base or potential customers to be assertive. Let's exemplify to make everything clearer. Imagine that you own a company that provides financial management systems for small businesses, what would be your persona?

Maria is 30 years old and has just opened her first company: a beauty salon. She needs to control cash flow safely to avoid problems in billing, deal with inventory to avoid excess and lack of products, in addition to managing her work team, always counting on motivated and willing people to serve the customer in the best way. possible. Maria is married, has two young children, usually consumes information on the Internet quickly and dynamically, as there is not much time in her routine for this. He really likes to access social networks. She is looking for a solution that helps to control the operational and financial part of her company, leaving time for other activities.

From this description of your persona, you can decide the type of content you need to produce to achieve your goals, the topics that will be addressed and where they should be made available to reach your target audience. How about starting right now to draw your persona? The persona concept goes far beyond Content Marketing, it can help your company to better understand your consumer and this contributes to the development of products and services that really have a positive impact on your daily life.
 

 The tools available To design your Content Marketing strategy, after getting to know your persona in depth, the time has come to find out the most effective ways to be able to communicate with her and thus impact her. There are many resources and tools at your disposal, everything will depend on your plan.

Returning to the tools, we list some options below:
 
Blogs - An excellent way to bring relevant content to your persona on the most different subjects. The blog's strong point is that all the materials published there can be replicated in other places, such as on social networks, which facilitates its penetrating power. (Of course, you can count on RedaWeb, which specializes in producing content for blogs)

Landing Page - Special page dedicated to better present your product / service. Widely used to capture some type of contact (email or phone number of your future lead)

E-book - Do you want to deepen your approach on a specific topic? E-books are great allies to deal with a subject in more depth. They also serve as a 'bait' to capture the email of the future lead and thus initiate a communication with him. For this, you can make your e-book available only to visitors who fill out a form containing name, e-mail and phone, for example.

Webinar - Widely used to demonstrate products or services, it is a form of communication in which one person makes a broadcast and several others attend, a web conference. Those who watch have contact with those who are broadcasting via chat and can ask questions in real time.

Podcast - Way to transmit files over the internet. You can, for example, record an audio by going deeper into a specific topic that you master and make available every week on your page. Visitors can download or listen online. It is a great tool to make the relationship more personal.

Customer cases - Why not show success stories and people who got there thanks to your company's help? This is a great way to positively draw attention to your brand.

Social networks - Social networks are present in the daily lives of most people. Your company and your brand need to be there and, most importantly, actively. Interacting, initiating conversations and bringing quality content to your followers. Remember to design a strategy for each social network.

SEO: Search engine optimization - These are techniques and strategies that aim to improve the positioning of your website / blog on Google and other search engines.

Infographic - Learning about something new or deepening your knowledge about a subject that you have already mastered visually is much better, isn't it? Infographics are pieces (drawings or images) that disseminate content with a strong visual appeal, to facilitate the visitor's understanding.

E-mail marketing - This is easy and everyone knows it, right? They are e-mails sent to leads or customers (who allowed to receive) to disclose something. It can be a warning, a promotion or a simple contact for the purpose of conversion with the lead / customer.

Newsletter - E-mails sent with a determined frequency (once a week, for example) and that can deal with subjects that the visitor previously informed that he wishes to receive.

And in all of these tools, what really matters? THE CONTENT! The more qualified and in-depth he is, the better. You need, in addition to captivate your customer or lead, to actually help him in his day to day. That way, he will consume more of his materials, visit his blog, participate in his webinars, download his e-books, follow his social networks ... Thus starting his journey with his brand and company, until he feels safe for purchase.

In addition to the content to be delivered, it is very important to analyze how this delivery will happen, how the information will reach him, and here the need to draw the persona and his consumption habits becomes once again evident.

In this area of ​​marketing, the good news is that it is possible to test and change the strategy relatively quickly. So, the secret is always to measure what you are doing and when the numbers are not interesting, it may be time to test something new. That Facebook post did not have the expected engagement, how about changing the call or the image? And that blog post was not so accessed? Suddenly changing the title or reviewing the chosen keywords, the indicators improve. And, of course, don't forget to always keep up with what others are doing. The famous Benchmarking. We will talk more about him later.
 Benchmarking Do you know what benchmarking means? Do you already apply this tool in your company? Benchmarking is a very common practice in the business world, which consists of a series of processes to compare and analyze the practices and processes adopted by other companies, whether they are competitors or not. The idea here is not to copy what others are doing, but to learn new techniques and improve what is possible in your company.

When we talk about Content Marketing, benchmarking becomes essential. It’s always very important to follow what other companies are doing, how they behave on social media, how they deliver their content, how their website is built, what keywords are well positioned, what language they use, what materials they are providing, etc. All of these are fundamental points when thinking about your strategy. (Did you know that in RedaWeb's monthly plans you receive a survey of the main keywords that bring more traffic to your competitor's website? Worth checking out!)

How about surveying companies that stand out in Content Marketing for always follow? From there you can get great examples and ideas for your business.
 

 Sales Funnel This concept is not foreign to you, right? The sales funnel is a representation of the stages your potential customer goes through to the completion of the purchase. Divided into three parts: top (learning and discovery), middle (recognition of the problem and considering the solution) and bottom (purchase decision); the sales funnel plays a decisive role in defining a company's marketing strategies. Content marketing is no different. Each stage of the funnel requires different content in order for the customer to move from one to the other, until reaching the bottom.

At the top of the funnel, the person is in the stage of discovering interest. She still doesn't know that she needs your product and / or service, and you need to awaken that need through content. For this, all material has to be easy to access and consume, such as a blog post, in addition to bringing relevant information.

In the next step, the middle of the funnel, this potential customer has already discovered a problem and is looking for possible solutions, that is, one more step in the purchase decision process. At this point, the content should remain informative, but bringing solutions without talking too much about your company. A good alternative is to capture that person's data, such as through a form, offering something in return, such as an e-book or a webinar. By collecting this data, you can start a qualification job for that person and strengthen the relationship.

Finally, at the bottom of the funnel, the person is in an evaluation stage to make a purchase decision. This is when you should offer more information to help you decide on your product and / or service. Customer cases and product demonstrations are essential at this stage. This is the time to talk about your company, to show its advantages, to compare it with the competition and highlight its strengths.

Understanding the sales funnel is very important to be more assertive when designing your content marketing strategies and putting them into practice. It is essential to understand which stage of the funnel each person is in. Only then will your company achieve the best results, thinking about the ideal material for each moment of the purchase journey. After all, above all, your content needs to be efficient, doesn't it?
 The solution for content marketing! Now you know that to stop investing and bet on content marketing is to become invisible to your target market. And who will take advantage of this situation, for sure, will be your competitors, who will stand out and conquer your space. Therefore, getting to know your persona, designing a well-structured strategy and starting to put it into practice, always measuring the results, are the first steps to follow a path towards success.

The content you produce is critical to your success in this endeavor. He needs to be assertive, quality and really help his leads and customers with their pains and needs. In addition, all the materials produced in your content marketing plan must be easy to use and read, dynamic and interesting.
For this, the best alternative is to have the professional help of a content marketing agency, 100% prepared to understand your persona and produce this content for you. RedaWeb has been in this market for years and has more than 4 thousand clients served, and more than 50 thousand texts produced. With a team that exceeds 100 journalists and copywriters, our digital content agency is ready to help your brand achieve the best results, with personalized work and monitoring, according to your needs.

We work from the planning and development of content marketing strategies, through the analysis of competition and SEO analysis of your website / blog and finally in the production, publication and measurement of the results obtained. Our texts are original and exclusive, always double-checked by qualified professionals; in addition we deliver your content optimized and ready to be published on your website / blog.

All of this in a unique and exclusive platform, where you can manage your orders and texts, developed to enhance the engagement of your brand and improve sales. Find out about our prices and find a plan tailored to your company. Click here and register now!
 Content Marketing generates more leads and more sales The truth is that Content Marketing is here to stay. If your company has not yet stopped to reflect and design its strategies, you are wasting time. Today, people want more than to consume products, they want to engage with brands that are there to help them when necessary, they want to speak and be heard, they want responsible, truthful companies that convey confidence in their relationships.

 RedaWeb Agency in numbers Content marketing just adds these values ​​to your brand. The more people access your content, the greater the number of leads generated and, if they are well nourished, the greater the number of sales and the greater your revenue. Quality content is more than the presentation of your company, it is crucial for the success of any enterprise.

You need to be prepared for this new customer profile and the power of the internet and social networks. There are many websites, blogs, Facebook pages, e-books, videos, etc. available to people. We know that conquering your space becomes increasingly competitive and difficult. The truth is that only really quality content will stand out and actually be read and heard. The challenge is great, you need to be inside content marketing and prepared to dive into this universe.

If you need help designing your strategies or looking for a quality agency to develop and develop your content, you are in the right place! Here at RedaWeb, we are ready to assist you and deliver the best texts, according to your persona and your needs. We will make your content marketing strategy take off and together we will achieve the best results for your company.

Several companies, from small to multinationals, are already adapting to the strategies offered by content marketing, and nothing better than starting to plan a base of relevant, exclusive and original content for your company as well. In this way, you will gain new customers much cheaper than traditional means of marketing.

For you to understand better, let's list some examples of content marketing. Follow.
 Work with content marketing the right way Each and every profession requires some skills from the professional, correct? And when we talk about digital marketing - content marketing is certainly no different - for your campaigns to deliver the results you want, you need to work with content marketing the right way.

How to do this? The digital marketer needs some specific points that make him a differentiated professional. Being able to plan strategies that really bring the results that your customers want.

A good professional needs:

Know the digital world perfectly;
Greater ability to adapt;
Creative thinking;
Analytical thinking;
Mastery of digital marketing concepts.

And what are the tools that will help you to reach that level? The answer is: specific courses and marketing books.
 
 Content Marketing Course Are you thinking about learning or going deeper into the world of content marketing and don't know where to start? To start to have more in-depth notions about digital marketing, especially content marketing, you need to be on top of the big news.

We have listed some courses and online content marketing platforms, where you can have extremely interesting certificates for your improvement, see.
 Inbound marketing certification This course promoted by Hubspot has 20 classes, with 4h30 each, which are extremely focused on the four steps that the inbound marketing methodology has. With a free certificate, and widely recognized within the market, it is requested by most companies that operate within the universe of content marketing.

After taking the course, you take a test and, if you get a score higher than 75%, you receive your certificate completely free of charge, valid for up to 13 months. The main target audience of this course are people who already work in the universe of marketing and want to improve. It is also suitable for those who do not work in marketing, however, want to learn the basics of inbound. And also for entrepreneurs who are starting their businesses.

What you will learn in this course:
The pillars of enchantment;
Turning your sales process into inbound;
Sending correct email to the right people;
Anatomy of a landing page;
Stimulation of clicks with attention;
Amplifying content through social media;
Fundamentals of blogging;
Creation of content for specific purposes;
Website optimization for search engines (SEO);
Fundamentals of the inbound strategy.

 PDF content marketing Yes, you can find several content marketing courses in pdf, which you can download and study on the topic from the comfort of your home. There are also several pdfs with case studies and models of content marketing strategies that can be tailored specifically for your company.
We have separated three very interesting examples, two from LinkedIn and one from the Content Marketing Institute:

1. Content Marketing Tactical Plan
https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/linkedIn-marketing-tactical-plan-2015-v2-en-us. pdf

This content marketing pdf shows the opportunities and ways to reach your lead, using the tools available within LinkedIn itself.

It also shows what kind of content and how you can distribute it. After distribution, you will have to follow the metrics and analyze the reports to see if that specific content reached your target audience and if it was really efficient, in terms of traffic to your site and yours it converted well, according to your KPIs.

2. The Sophisticated Marketer's Guide to Content Marketing
https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/LNK_LMS_SophisticatedGuideToContentMarketing.pdf

This pdf content marketing e-book details the following items:

Because my business needs a content marketing strategy;
Essential tools to produce and manage content;
Increasing the relevance and depth of your content;
Mapping Contents during the purchase journey;
and much more...

3. 100 Content Marketing Examples
https://contentmarketinginstitute.com/wp-content/uploads/2013/05/Ultimate_eBook_mayrev.pdf
In this pdf, you can see 100 examples of content marketing strategies that worked and were a great success. Great cases that became famous all over the world are described and commented. You can even get inspired by the stories of brands like: IBM, Nike, Lego, BMW, Ford, Cisco and dozens of other big companies that have made incredible campaigns. It is worth checking.
 Benefits of Content Marketing Most of the time, the benefits of content marketing end up not being so clear. One of the main myths is that companies think that ranking on research sites is the most important point when it comes to results and benefits.

Content marketing is becoming extremely popular. We only need to talk about numbers to realize this, since about 88% of B2B companies already use this type of strategy.

And it's no secret that content is the real fuel for social media. Because it is through it that companies can become relevant, sharing engaging information, not needing to offer only their products all the time. However, there is something that many still do not understand. When a company defines its content marketing strategy, some questions usually arise: is my content really good? What content am I posting? Am I posting materials for new customers? Let’s introduce you to the real benefits that content marketing will bring to your company.
 Longer browsing time on your site As we said above, the more content your company publishes, and the more relevant the content is to your reader, the longer they will be browsing your site.
This is extremely important, as the longer the time a visitor spends on your site, the greater the chances that they will perform the action you need. For example, purchasing a service or product.
 Best Lead Conversion Rates When your readers spend more time on your site, this automatically increases your conversion rate. Not to mention that, through consistent information in their content, readers start to have more confidence in their brand, enabling conversions.

Even if the results are not immediate for conversion, content marketing will make you realize how much more time and effort it is worth for your company to achieve the desired results.
 Examples of Content Marketing  Dessert Foiled Cupcakes This innovative American company faced a problem in its business: after spending a few months without selling a single unit, the businesswoman decided to give in to social networks. The company started to follow profiles on Twitter, which were the target audience of its product, and thus started to send messages offering its product.

He also started posting to his blog on a daily basis, which led to the growth of more than 2 thousand leads, in less than two months and with more than 600% in the growth of his sales. Foiled Cupcakes came out ahead of the competition and with a few simple gestures won new consumers for its product.
 Dollar Shave Club Can you imagine a company that, with only $ 4,500, dared to invest in razors and compete with none other than Gillette? That was the idea of ​​the founders of this company. However, they chose to provide personalized service to their customers, a differential that none of the large companies had attempted so far.

They delivered the blades directly to their customers' homes, ensuring that they did not run out of the product and also decided to assist them in how to use their product in the most appropriate way. Have you ever thought of someone teaching you something you always thought you were doing correctly?

All this through a very amateur video, which resulted in no less than 9 million views and more than 10,000 customers, in just two days!
 Four Seasons Hotels Nowadays customers think about enjoying as much as they can of a service or product. Starting from the premise that, as they have already spent money on this, it is necessary to take advantage of everything they can. Within content marketing, its utility does not end with sales - it is continuous -, retaining customers and bringing them into new purchases.

That's what the Four Seasons hotel chain discovered. When a customer enters a hotel, he wants to enjoy different things in his own city. So that he didn't need extremely expensive guides, the company decided to open a Pinterest account. Creating a profile for each of its resorts, the hotel chain began to make a guide full of tips on gastronomy, leisure, tourism and much more.
 Inbound Marketing versus Content Marketing A lot of people understand that inbound marketing is one thing and content marketing is another. But there are still people who believe that both are the same. The reality is that content marketing is a strategy that is part of inbound marketing. When we talk about inbound marketing, it is necessary to understand that it is a broad planning, which uses digital marketing strategies. And content is one of the great points of a good inbound campaign.
Inbound Marketing is considered any marketing tactic that starts from the premise of winning people's interest instead of buying it through some campaign. The focus of inbound is to attract and conquer a specific target audience, generating qualified leads, resulting in conversion and sales. Content marketing, on the other hand, is one of the tactics for bringing leads to the inbound, with the production of engaging and extremely relevant content.
 How to do Content Marketing in practice Now that you understand that inbound marketing and content marketing go together, you need to learn how to do content marketing in practice. And the customer versus company relationship is completely different from a few years ago. In the past, the focus was not entirely on digital, making companies and employees physically present. That is, making visits and phone calls more actively.

Through technological advancement, with the sending of messages and e-mails, physical presence was no longer necessary. And, to make sure that the contact between the two does not cool down, good planning is necessary so that expectations are exceeded. As? Through creative, informative and intelligent content for social networks, blogs and websites. Especially because these are the communication channels that are most relevant today.
You can start with a blog for example. Posting content from 500 to 1,000 words each, focusing on topics of interest to your target audience. In addition, it is worth creating a fanpage on facebook and a company page on LinkedIn. Each text you post on the blog, you can also post a call on these social networks. This call usually has an average of 30 words each, and it needs to have a persuasive tone, making the reader interested in accessing the blog to learn more information about that topic.
 Content Marketing Objectives So far you have understood the definition of content marketing. Now is the time to understand what the real goals of this type of marketing are. Does your company know what you can really achieve when using this methodology? Check out the reasons for you to invest in this strategy:

Increase the sales;
Customer loyalty;
Increased visibility of products and brands;
Brand management;
Build good relationships with partners and consumers;
Employee engagement;
Educate the market.